One of the greatest challenges a real estate agents face is the request to cut their commission. They face two fears: holding firm and losing the listing, or cutting and losing profit. In this seminar agents will learn how to first deliver value, then present it in a way that sellers accept that value and agree to pay the fee. In this post-commission lawsuit climate, agents must to differentiate between being negotiable and firm.
DAVID KNOX
David is an internationally recognized speaker on prospecting, pricing and negotiation. He has been a top-ranked presenter at the National Association of REALTORS® for 32 years. His seminars are fast-paced, humorous filled with practical content you can use immediately He is the producer of the client video “Pricing Your Home to Sell” and five other videos that agents may email or text to their clients to provide education and secure loyalty.