Negotiation is one of the most important skills you need to be successful in any market. In the real estate industry, negotiations are unlike any other. Emotions and risk run high, financial stakes are big and no two deals are alike. Agents often serve as the gatekeepers to a successful transaction on behalf of their clients; learn how to become better negotiators now.
Seth Weissman
Seth Weissman, author, attorney, REALTOR® advocate, and educator, has dedicated his career to presenting information in an engaging way to keep REALTORS® informed, out of trouble, and ahead of their competition. He is general counsel to Georgia REALTORS® and has served in this role for over 30 years. Seth has written two highly acclaimed books for REALTORS® on real estate negotiations namely, Done Deal! The Real Estate Agent’s Guide to Mastering Negotiations and previously Secrets of Winning the Real Estate Negotiation Game®. He has also published 6 editions of The Red Book of Real Estate Contracts in Georgia, the treatise on Georgia real estate. He is the creator and presenter of Safe Real Estate, a YouTube series dedicated to educating agents and brokers on real estate law and regularly teaches continuing education classes to agents. Seth is a Duke Law School graduate, a summa cum laude graduate of the University of Pennsylvania, and a former Professor of Practice at Georgia Tech.
